Bricks to Clicks

Bricks to Clicks
Author: isee systems, inc.

Experience the dynamics of making a business shift from traditional to e-commerce. Simulate different scenarios for how you’ll allocate spending on marketing versus infrastructure.

You will see one of the more common dynamics in making a business shift, what Systems Thinkers refer to as the "worse before better" dynamic. If initial investments are made in the infrastructure quality rather than in marketing, total customers will actually fall for awhile. But if increasing amounts are spent on marketing (once the infrastructure is in place) then total customers will begin to explode. And the transition becomes successful!

Link to online version

Price: Free

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